Aralynn McMane - Młodzi użytkownicy i dziennikarstwo: na ekranach i nie tylko
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Some examples of how young people interact with news in the digital age and how some news operations are making a young audience active in reporting. Aralynn McMane WAN-IFRA Youth Engagement & News Literacy DIGITAL YOUTH & JOURNALISM SCREENS & BEYOND
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Prezentacja Aralynn McMane (WAN-IFRA, Paryż) na konferencji Digital Journalism Days (3 października 2013) w Agorze.
Transcript of Aralynn McMane - Młodzi użytkownicy i dziennikarstwo: na ekranach i nie tylko
Some examples of how young people interact with news in the digital age and how some news operations are making
a young audience active in reporting.
Aralynn McManeWAN-IFRA Youth Engagement & News Literacy
DIGITAL YOUTH & JOURNALISM
SCREENS & BEYOND
PROMOTE NEWS PUBLISHING TO YOUTH
Pro news is 4 UPress freedom,
too
PROMOTE YOUTH TO NEWS PUBLISHERS
Take youth seriously.
Be there for firsts.Make it personal.
WORLD YOUNG READER PRIZES
How we find out
ENGAGING THE YOUNG FIRST THINGS TO TRY
1.Get youth out of the Ghetto. Remember basic diversity strategies.
2.Be where they are - in school, online, network buzz.
3. Journalism with the young - Reporting for real is really cool.
4.Let them meet you - more than just the tour.
5.Help them take part in important matters of the day
6.Pay attention to parents ! “Our kind of news is good for your children.”
7. Be there for the life-stage “firsts” in their lives.
WHAT’S THE NEW PART NOW?
IT’s ALL ABOUT INTERACTIONIT’s ALL ABOUT PARTICIPATIONIT’s ALL ABOUT SOCIAL MEDIA
SO, IT’s ALL ABOUT THE SCREENS?
SO, IT’s ALL ABOUT THE SCREENS?
NOT SO FAST.
AuthenticityHumourActivity
AHA!
With thanks to Emma Knight & Federica Cherubini (former WAN-IFRA interns)
Everyone experiences ’first' moments in life … owning their first bicycle, going to school for the first time, or suffering from flooding at home for the first time.
-- Dr. Vichit Suraphongcha
Chairman of the Executive Committee, Siam Commercial Bank
First happens every day
Press week tattoo
FIRST JOURNALISM
Interest in news
• “Interest in news content likely starts with an interest in entertainment (music & film primarily), but most newspaper companies fail miserably to establish connection points among youth on these topics, whether in print or online.”
Conclusion – Youth Media DNA, Phase I. WAN-IFRA/DECODE study in USA, Finland, Netherlands
Interest in news
Torquay Herald
United Kingdom (27 500 daily) Jawa Pos “DeteKsi”
Indonesia (400 000+ daily)
NamalsavisaNorway
(11,724 daily)
Het Belang van LimburgBelgium(115 000 daily)
FIRST JOURNALISM
Mini-newsroom at paper
Help from live editors
Use the day’s news
Go home with product
UK, Portugals
■High tech, automated
■High speed
■High impact
■High cost
■Nordic countries, USA
A digital try at reporting
Help local
teachers
Interview contest
Reporting contest
GET INVOLVED
Youth hate “lifeless” sources.Reporters need to sound real, and be responsive and engaging.
Be friendlyIan YeeEditor, R.Age, The Star, Malaysia
Reporters have to track their stories uploaded on Facebook and Twitter, and respond in a positive manner to any feedback.… be trained to instigate the online conversations.
Be friendlyIan YeeEditor, R.Age, The Star, Malaysia
Ask questions. Use answers.
Inclusion of Questions and Calls to Action: While posts that included a question only accounted for 10% of the posts sampled on journalist’s pages, posts with questions received 2X more comments and 64% more feedback overall than an average post.
The top posting styles:
Posts that asked questions or sought user input: +64%Call to read or take a closer look: +37%Personal reflections or behind-the-scenes posts: +25%Posts with catchy/clever language or tone: +18%
Study: How People Are Engaging Journalists on Facebook & Best Practices, Vadim Lavrusik, Journalist Program Manager & Betsy Cameron, Data Analyst
“Staff participation is widely believed to improve the quality of comment discussions, and research supports this.”
-- WAN-IFRA World Editors Forum, 2013
Being there means…
“Having staff presence early in comments threads…dramatically improves the tone of the conversation that follows.”
-- The Guardian, UK
Being there means…
At de Standaard (Belgium), reporters embed questions to readers in stories, which helps guide the ensuing coversation. They also print a page of best Twitter, Facebook and comments resonses.
Publish feedbackIan YeeEditor, R.Age, The Star, Malaysia
NO – Letters from readers
YES – Publish best tweets and Facebook comments whenever we run discussions on social media.Photos of those pages then appear on social media!
Build an online “tribe” community by showing the personal side of the newsroom.
Example: We use our Instagram account mainly for this. We post updates from the office, photos of us preparing for concerts/events, and even office birthday celebrations.
Invite backstageIan YeeEditor, R.Age, The Star, Malaysia
Remember the visual
To his 87000 followers
It’s all visual … links
Visual … fun
National Geographic photo caption feature:This one received more than 27,800 likes, 11,700 shares and 3,700 comments.
Building a digital community takes time.
We left our Facebook page dormant for over two years because we couldn't handle how slowly the numbers were building up. But after an entire year's worth of trying new strategies, painstakingly tagging people we've interviewed and running discussions and giveaways, we've finally got the right formula for consistent growth.
Be patientIan YeeEditor, R.Age, The Star, Malaysia
How can we make press freedom resonate with new generations?
A personal quest
CNN and Reporters Without Borders (RSF).University contest.http://www.youtube.com/watch?v=E04bhGG9PYs&feature=player_embedded
Video contest
Sweden’s concert-style, interactive event.
It rocks…
Upload your photo with poster.
Free Shi Tao
Show content if no press freedom.
What if ….
What else?
