Apg West Feedback

APGWestYourfeedback.Ourfirststeps.

14th June 2016

§ ToallwhotookpartinourlauncheventinAprilandgavefeedbackonhowtoshapetheAPGintheWest.

§ TheseslidesrepresenttheconsolidatedoutputandoutlinewhatthefirstsixmonthsofAPGWestwilllooklike.

§ It'sveryexciDng,andwe'relookingforwardtohearingwhatyouallthinkaboutit.

§ KeepaneyeonourpageontheAPGwebsiteforanyupdates.§ PleasecontactJames,JulieorAnnawithanythoughts,quesDonsorqueries.

Thank you

§ WhatmostinterestsyouaboutAPGWest?§ Whatarethekeychallengesyoufaceinplanningtoday?§ Thinkingabout2017,whatwouldyoumostlikeAPGWesthelpyouachieve?

§ HowwouldyouliketobuildtheAPGcommunity?

Weasked:

The ques5ons

Andnowwe’ve:§ Collatedallfeedbackfrombreakoutsessionsonthenight&APGquesDonnaire

Improvingtalent–training,retenDonandrecruitment

MeeDngup,knowingotherplanners,sharingideas

Thoughtleadership,innovaDon,newideas,trends

BuildingthereputaDonofplanning,jusDfyingtheDmeandresourcerequired,clarifyingdifferenttypesofplanning,insDllingtheconfidencetochange

TRAINING

NETWORKING

INSPIRATION

PLANNINGVALUE

S/WIDENTITY ArDculaDngwhatmakesus,us–collaboraDon,eclecDcskills,waysofworkingandbestpracDce,newmodelsthatotherscanlearnfrom

Answers reveal different priori5es

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MostinterestedinAPGfor… Today'skeyissuesare… Imagineit's2017 Howtobuildthecommunity OtherPoints

1 2 3 4 5

Training

S/WIdenDty

PlanningValue

Other

Networking

InspiraDon

Q1: Most interested in APG for… § Arealdesireforcoreskills

§ AlsokeentonetworkandidenDfywiththeplanningcommunity

Q1: Most interested in APG for…

Wouldbegoodtosharetheclassics,frameworksandexpectaDonsofthediscipline-soweareallonanequalplayingground

ArealsensethattrainingwouldsignificantlyhelpbreedtheconfidencethatPlannersrequiretopushthestrategicagenda

Accesstocore/extended/leadershipleveltrainingwouldbegintoprovideasenseofcareerprogressionandasenseofdirecDon

Trainingforaccountpeople

Coreplanningskillsandhowtosellthem

ObtainnewperspecDvesfromoutsideofourcurrentorganisaDon

Manyagenciesarestrugglingtorecruitsoanythingthathelpstodevelopatalentpoolforthelonger-termbenefitcanonlybeagoodthing

KEYTrainingNetworkingInspirationPlanningValueS/WIdentityOther

Q2: Today’s key issues are… § Planningvalue:

•  Plannersfeelundervalued–needahome/recogniDon

•  RealdesireforhelpinbuildingthevalueofplanningtojusDfyDmeandfees

§ S/WIdenDty•  RecogniDonthattheS/Wdoesthingsdifferently–howdoweownthisandbuildonit?

•  Atthisstageinfeedbackemphasisisonwaysofworking–doesitneedtobedifferentforthenewworldwearein?

Q2: Today’s key issues are… Peopledon'tunderstandwhatitis-they'renotpreparedtopayforit

Gecngclientstocometouswithproblems-notpreconceivednoDonsofthesoluDonstheyjustwantustoexecute

Thediversityofplanningandunderstandingwhattypeofplanningaclientneedsmostorfirst

Bringingtheclientinthemixearly(workingcollaboraDvelyfromthestart)

OthercolleaguesunderstandingtheroleofPlanning

StrategymeansdifferentthingsindifferentagenciessoaunifiedunderstandingoftheroleandtangibleacDviDesledbystrategistswouldbeuseful.

Thelevelofclient'regard'towardsplanningandplanningprocesses.ItfeelslikesomethingthatofenhastobejusDfiedintermsofitsvaluetotheoveralleffort


Givethewideragencyexposuretostrategicthinking

Breakingdownsilosbothinternallyandwithclients

Q3: Imagine it is 2017… § Muchmoreequalspreadofwhatwouldwanttohaveachieved

1.  Begertrained§  Local,relevant,talentbuilding

2.  Asenseofcommunity§  Currentlyfeelisolatedfromlike-minded,usefulconnecDons

3.  Planningisvaluedbyclientsandagencies§  ReputaDonofplanningandindividualsgrows

4.  TheS/Wisuniquespearheadinganewwayofdoingstrategy

Q3: Imagine it is 2017…

Fromatrainingpointofviewtherewasarealdesireforsomeplanningbasics(a‘crashcourse’),potenDallyrootedinbusinessandcommercialrealiDes(asopposedtotypical‘brand’planningwhichitwasfeltaliglefarremoved).

Helptofacilitateregular,peertopeerdiscussioneventsintheregionandinparDculartomakeititsbusinesstoimprovethequalityofstrategicthinkingintheregion'sagencies

EstablishingregularmeetupswiththecommunityincludinginspiraDon

AccesstomentoringschemesparDcularlyforjuniormembers

Greateraccesstoinsightaboutthecrafofaccountplanning,methodologies/frameworksaswellasmorenuancedelements

Fosterandagracttalent(inBristol)


Beconnectedwiththe(strategy)community,beconnectedtothesharpthinkers¹!

Q3: Imagine it is 2017… Definingplanningandstrategyformybusiness InnovaDon

harnessedsuccessfullyandpracDcally

CollaboraDon-tofeelthatIampartofadiversebutmulDfacetedcommunity

TheS/WisacollaboraDvespace/community/culture–canweharnessthisandcreateanewmodel?ParDcularlyimportantastherearelotsofsmaller,specialistagencieshere

Wouldliketoseegrowthinplanninglikedigitalasawholehasgrown

Helpbridgethegapbetweenclient’spercepDonofwhatstrategyis,whyit’simportantandthereforeworthdoing/payingfor.

Givemetangible,credibleinsightand/ordatatobackupargumentsontheimportanceofstrategyintheagencyprocess.


Helptodemonstratethevalueofplanningatallpointsacrossthecustomerjourney(manyagenciesinthesouthwestaredeliveringacDvitylaterinthatjourney)

CollaboraDon-breakingdownsilosbothinternallyandwithclients

Q4: Building the community § Networkingisimportant,butyouwanttobeinspiredlocaltalentandtheS/WperspecDve

Q4: Building the community… Puresocialoccasionstojustgettoknowotherpeople

Agency/clientevents,whichincludekeyspeakersandfacilitatedebateanddiscussion

ProvidinginspiraDon,vision,promoDngthefactthatpeoplecantransferfromotherroles

Monthlymeetups-perhapsindifferentlocaDons(roadshow?)

BreakfastmeeDngseasierformanythanevenings

CrosspollinaDonwithothercentresofexcellencee.g.,London

Monthlyface-to-faceeventswithlocaltalentforinspiraDon.


EventsneedtobeofsignificantvaluetowarranttakingtheDmeout/cost/travel.VerystronglyindicatedbythoseoutsideofBristol.

KeentohaveaccesstoexternalthinkingandideasbutitwouldneedtobehereintheS/W.

Q5:Other points… BuildreputaDonandrecogniDonof

APGinthewest

Wedon¹twanttofeellike2ndclasscomparedtoLondon.Wearedifferentinthemixandfocusoftheagencies,andwewanttokeepthat.-Don¹timposebrandplanningonus.ButalsoweareaheadwheresomeoftheLondonagenciesarebehindi.e.digitalplanning.Wecanteachthemasmuchastheycanteachus.

EveryonewasexcitedandinterestedintheAPGandwhatitcouldofferbutfeltthatweweredifferentintheS/WsoneedtomakesurewearedrivingourownvisionnotjustpickingupcrumbsfromLondon–importanttorememberthemake-upofourcommunitywon’tbe40%adagencies

Next steps § NetworkingandinspiraDon

§ AshowcaseofSWPlanning–July

§ Trainingandnetworking§  FoundaDonsinPlanning–October

§ Training§ Coreskills–OctobertoDecember

A showcase of S/W Planning § WearerighttobeproudofthediversityofplanningintheSW,solet’shearmoreaboutit,celebrateitandrecognisetheposiDvecontribuDonitmakestoourclients’business.

§ Comeandlistento6differentcasestudies,presentedbyPlannersfrom6differentagencies–eachshiningaspotlightonthebreadthofstrategicskillsandtypesofplanninggoingonacrosstheregion.

§ Pleaseletusknowifyouwouldliketosuggestapieceofstrategicworktoshowcaseatthisevent.

§ EarlyJuly–exactdateTBC

Founda5ons in Planning

§ Foreverevolving,planningismoremulD-facetedthanithaseverbeen-makingusatrulyeclecDcbunch.Buttheonethingthatunitesusallandeclipsesourdifferencesisthefundamentalabilitytothinkstrategically.

§ So,hereisararechancetohearfromlocalexperts(MerryHaskin&MarkHancocktonamebuttwo)onwhattheyfeeltobetheessenceofplanning,regardlessofdiscipline.Theywillfocusonthecoreskills,shareexamples,answeryourquesDonsandofferadvice.Theeventwillbeacurtain-raisertothetrainingperiodthatwillimmediatelyfollow.

§ When:EarlyOct–exactdateTBC

Core Skills Training Network § Aseriesoftrainingmodulescoveringthekeyelementsofplanning,eachrunbyseniorrepresentaDvesoflocalagencies,andcumulaDvelybuildingthecoreskillsofplannersacrosstheregion.

§ Thecoreskillsyouneedtobeaplannerorstrategist,regardlessofdisciplineorplaceofwork-suitableforplanners,accounthandlersandclients

§ ContentreflecDngthemixofplanningandstrategyintheS/W

§ Pleaseletusknowifyouwouldliketocontributetodeliveringthisprogramme

§ When:OctobertoDecember–exactdateTBC

Our Planning iden5ty?

§ Everyoneagreeswe’re“notLondon”–butdowewanttoposiDvelyagreewhatweare?

§ WhatmakesusuniquelydifferentseemsworthyofexploraDon,anddefiningS/Wplanningcouldhelpmakeevenmoreofanamefortheregion,andagract/keepevenbegertalenthere.

§ So,canwekeeptheconversaDongoingwithroundtables,write-upsofevents,meet-upsanddebates?Andcanwemakeituseful–ascenenotjustanechochamber?

§ How:thoughtswelcome!

Contact § Pleasedogetintouchifyouhaveanycommentsorwanttobeinvolved§  James–[email protected](07969626104)§  Julie–[email protected] (07779594514)§ [email protected] (07919556780)

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