• Chapter 1. My work for Advertising Agency• Chapter 2. My achievements as a Communication Manager• Chapter 3. My current position – Product Marketing Executive

Agnieszka Dul - experience

{my experience – chapter 1}10 years in Advertising Agency, Poland

Positions: Copywriter, Proof-reader, Head of Creative & Strategy Team

Key areas: FMCG, Automotive, Pharmacy, Finance

International campaigns:Canon, Bridgestone

Campaigns for pharmaceutical brands

Campaigns for FMCG brands

One of my best achievements: 2009 – brand image campaign for Lidl: ‘My friends buy at Lidl’ - 360 degree marketing.Task for agency: brand repositioning – new fresh ideas for disliked brand.First successful campaign for Lidl in CEE market – new brand image had increased Lidl market share, Lidl became a market leader. I was a manager of creative team responsible for implementation of strategy and creative umbrella for the campaign, working very closely with Lidl Marketing and Sales Departments.

Please click a number to see a tv commercial.(links work only in Show option,

No 1 - Czech version)

Set of POS for shops

My big achievement: International brand image campaign for Bridgestone (2006/2007).Campaign aim: rise the spontaneous brand awarenessIt was very fresh and creative campaign for Bridgestone.We created relation for very functional products such tires are withart (balet, painting) and nature.I was a member of strategy and creative team that prepared all the features of entire campaign.

Miracles don’t exist. Trust medicine.Goal of this campaign – sport supported by medical treatment is the best way to lost the weight.

Social campaigns realised for Polish market

Social campaign against pickpocketing supported byPolish Police and one of the biggest Polish banks: InvestBank

{my experience – chapter 2}Marketing Communication Manager position within the largest real estate company in Central Poland. Lokum Deweloper is a company engaged in building estate houses for mainstream consumers.

As a head of marketing I was responsible for brand development and defining and implementing marketing strategy for company and two key brands – new housing estates: Lokum da Vinci and Lokum di Trevi.

I created names for both brands, named key values and their USPs to create a core marketing messages, which became the foundation of entire marketing communication within an online and off line channels.

The name of products and key visuals of marketing communication

Special offers:

{my experience – chapter 2}

www.lokumdeweloper.pl

Click the button to see the profile

The company website with the entire offer generated over 70% of the total sale. I was responsible for concept, content coordination, optimisation, SEO, SEM, also for social media communication: facebook, G+, and YouTube.

Lokum YouTube channel includes my commercials/movies; I was in charge of creating a main idea, content, and also production, execution and implementation of these movies in to a digital campaigns.

Marketing materials examples – press, internet banners, e-mailing, outdoor, leaflets. I was responsible for creative concepts, content, design, proof-reading

and print production (leaflets, press, outside banners, billboards, etc.).

Internal newsletter Easter card for customers Facebook banner

Internet banners

Press prints

My current position – Product Marketing Executive in a leading aftermarket company. I’m responsible for B2B communications for Servicing products –filtration, battery, bulbs, braking, consumables. I deal with brands such as:

Bosch, Osram, Textar, Pagid, Eicher, MANN FILTER, Crosland, Exide, etc.

{my experience – chapter 3}

Buy&Get promotion

Sales promotion – Buy Now Pay LaterPromotional flyers, direct mailing

Product and technical brochures and catalogues

Trade publications for customersIncentives for sales forcesand for customers

Thank you for your attention

References Available on Request