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WITH1I PRIMARY COVERAGE AREA -- 1,479,400 PEOPLE

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Radio KOHISt. Helens, OregonNon -Directional0.5 MV/M

' PRIMARY COVERAGE POPULATION in the KOHI area is 56,892 according to the 1950 census. It is antici-

pated that the 1960 census will show the population of this same area at over 70,000.

-` INDUSTRIAL DEVELOPMENT in the KOHI area has been spearheaded by the coming of many of the industrial

giants of the country. The Crown Zellerbach Corporation has a large paper and veneer plant, Kaiser Gypsum has its

insulating board division in St. Helens, along with the huge Pope and Talbot Lumber Company and Brandenfels En-

terprises, a cosmetics manufacturing firm.

AGRICULTURE plays an important part, too, with the world famous Peterson and Dering Rose Farms an integral

part of the economy of the KOHI area. Dairying, raising of beef cattle, sheep, strawberry growing, poultry, field

crops and farm forest products complete the picture.

cf7

LI Li W

1000 WATTS

NON -DIRECTIONAL

PHONE 1600

NORTHWEST REPRESENTATIVE

MOORE & ASSOCIATES, Seattle, Portland

WEST COAST REPRESENTATIVE

JOHN E. PEARSON CO., San Francisco, los Angeles

KOMO Radio 1000/50,000 Watts/ Seattle, WashingtonI(9M0UN T R Y

CLALLAM

JEFFERSON

GRAYSHARBOR

BREME

MASON

HOQUTAM L

ABEEN OLYMPIA

PACIFIC

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THURSTON

WHATCOM

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SKAGIT

PIERCE

CENTRALIA ----CHEHALIS,ffirsCOWLITZ

CLARK

VANCOUVE

OMISH

CANADAKOMO Radio broadcasts to one

of the fastest -growing regions

in the United States where

affluence is widespread and

the great "liveabilities" of the

area are enjoyed by all.

This 15 -county area in

Western Washington we

choose to call ...

KOMO Country.

CHELAN

WENA CHEE

KITTITAS

ELLEN BURG

1WASHINGt9_N

SKAMANIA

PO RTLAN D

YAKIMAYAKIMA

YAKIMA

DOUGLAS

KLICKITAT

OREGON

GRANT

ADAMS

FRANKLIN

BENTON

Protected Daytime Coverage(Measured Field Intensity Contours)

0.1 MV/M - 0.5MV/M

0 10 50 Miles

The 15 Counties in KOMO CountryKing (Seattle)Pierce (Tacoma)Snohomish (Everett)Kitsap (Bremerton)Whatcom (Bellingham)Thurston (Olympia)SkagitSan Juan

ClallamJeffersonGrays HarborIslandMasonPacificLewis

Mileage and Driving Time fromSeattle -Tacoma International Airport to:Downtown Seattle 15 Miles 20 MinutesDowntown Tacoma 20 Miles. 25 MinutesDowntown Olympia 48 Miles. 50 MinutesDowntown EverettDowntown BellinghamDowntown Vancouver B.CDowntown Portland, OreDowntown Spokane

43 Miles 45 Minutes102 Miles 2 Hours158 Miles. 2% Hours158 Miles 2% Hours287 Miles 5 Hours

ItOMOCOUNTRY

Population Summary Population % of State

KOMO Country (15 Counties) 2,094,300 66.9Central Puget Sound-B.E.S.T. Market 1 700,800 54.4

(Bremerton, Everett, Seattle, Tacoma)Seattle -Tacoma -Everett Metro 1,607,200 51.4

(Ranked #16 nationally)Seattle Metro (King, Snohomish, Counties) 1,247,100 39.9

(Ranked #22 nationally)Tacoma Metro (Pierce County) 360,100 11.5

(Ranked #84 nationally)Seattle City 574,800 18.4Washington State 3,127,600

The KOMO Sales Department, the Katz Agency (National Representatives) and William L.Simpson and Associates (Regional Representatives) have additional market information availablein the "KOMO Country Market Facts" book which contains more detailed statistical informationand demographic breakouts.

Economic ProfileEconomic growth and stability combined withgreat qualities of life make KOMO Country thehub of the Pacific Northwest and one of thetop advertising markets in the country.King County alone accounts for 42% of Wash-ington's personal income and one-third of theState's population and almost 40% of allretail sales. During 1966, Washington's rate ofadvance in personal income surpassed thenational average by over 4% and exceededcomparable growth for every other state in the

incomeresident was $3,133 and each KOMO Coun-tryite has $250 per year more to spend than aperson elsewhere in the U.S.A. KOMO Coun-try has more higher income families per capitathan the nation and according to the U.S.Department of Commerce, KOMO Country'shigher income families spend more on:

New CarsFoodHousewaresSporting EventsMedical Care

Owned HomesGasolineRecreationMost AppliancesAutomotive Products

Wages and salaries generated from manufac-turing employment provide the greatest singlesource of personal income. About 1 in 4employees in the manufacturing industrieswork for Boeing, the giant aerospace corpora-tion.Three major manufacturing industries-aero-space, transportation equipment and lumberand wood products-provide the economicbase of this region though there has beennotable progress in industrial diversificationin recent years making the economic futurerelatively less dependent on the above men-tioned Big Three. Seattle is, in general, awhite-collar city-the financial, educational,professional services, sales, distribution, ad-vertising, and cultural center for a vast andgrowing territory.KOMO Country is more than a high degree ofaffluence, however. Our active, mobile andalert people, deeply involved in their surround-ings, are quick to expound on the great"liveabilities" of this region. And what arethese "liveabilities?"

-A mild, pleasant climate with low humid-ity and clean air and water.

- Recreation unlimited from the depths ofPuget Sound to the heights of Mt. Rainier.

-Cultural sophistication. KOMO Country-ites enjoy the opera, repertory theatre,and the product of a large Northwestart colony.

-Shopping and dining sophistication!Some of the finest shops and restaurantson the West Coast.

-Home site diversity, with an abundanceof view property and a pleasant livingatmosphere.

-Natural setting-the most beautiful geo-graphical area in the Country.

A high degree of affluence combined with thebest "liveabilities" anywhere make KOMOCountry not only a great place to be but agreat market for the advertiser.

Programming Profile"This is K -O -M-0, Seattle Radio 1000... TheVoice of KOMO Country" ... booms the big,familiar voice of Jay Ward throughout the day.And to the many thousands of KOMO Coun-tryites who have made KOMO Radio theirnews, information, and radio entertainmentcenter, KOMO Radio is the "voice of KOMOCountry."What are the ingredients of KOMO's success?A strong, program -oriented station whichblends familiar music, news, sports, air per-sonalities, special features, and strong com-munity involvement into a distinct andidentifiable station sound.

NewsHourly news, both local and network, com-mentaries, weather, stock market reports andlocal features keep our listeners well-informedand up-to-date on freeway traffic, city andstate government, education, religion andentertainment.

MusicBright and rhythmic, in a variety of modernstyles and tempos, the music of KOMO appealsto an adult, sophisticated audience whoappreciates a familiar musical sound. Theconsistency of KOMO's music is carefullymaintained by a music policy that selectsstandard popular numbers for their taste inarrangement and excellence of presentation-and the sound of KOMO's on -air personnelcomplement this policy of consistency.

SportsKOMO is proud to carry the play-by-play ofSeattle's first entry into major league sports-the Seattle SuperSonics of the NBA. KOMOprograms Washington State University foot-ball and feature coverage of hydroplane racing,the Indy-500, ABC's weekend World ofSports, and three daily sports shows. Infor-mation for KOMO Country's thousands ofskiers, boaters, fishermen, and golfers isaired daily.

Home and EducationKatherine Wise, only graduate home economistin Seattle Radio, discusses fashions, childcare, home decoration, menus and familyhealth. Her daily interviews with guest special-ists and the Katherine Wise Telephone RecipeService make her feature vignettes popularwith both audience and advertisers. MartyWilson, KOMO's Educational Director, is pro-ducer of "What's New in the Schoolhouse"featuring in-depth discussions and interviewson the subject of education plus daily vignettesfeaturing advice to parents.

Commercial PolicyKOMO's strict adherence to the NAB Codegives advertisers the kind of protection andassurance they desire. As an additional "plus,"IBM equipment that prints the daily programschedule helps insure adequate productseparation.

Public ServiceService to the community has been an impor-tant motivating force behind KOMO through-out its history. "It is a policy of KOMO toprovide non-profit, charitable, civic, religious,governmental and agricultural organizationsthe same care and attention to their problemsas is provided to commercial advertisers" isthe basic position taken by KOMO. TheKOMO Country series of spot announcements,drawing attention to the special quality of lifein Western Washington, has received a specialcommendation from the Seattle Chamber ofCommerce and is a good example of this policy.

MerchandisingPractical, workable merchandising using avariety of techniques developed by an experi-enced staff of merchandising experts reflectsthe KOMO philosophy of merchandising as afull-time activity.Talk to us about merchandising for your clientwhich could include any of the followingservices we regularly provide:

Letters to tradeSales contests and meetingsIn-store shelf checks with retail managerShelf talkers and bannersPersonal contact with grocery, product and

merchandising executivesWindow display in lobbyKatherine Wise Telephone Recipe Service

Ownership and Station PersonnelOwned and operated by Fisher's Blend Station,Inc., KOMO Radio is affiliated with KOMO-TV,ABC outlet for Seattle -Tacoma, and KATU-TV,Portland, Oregon.President & General Manager, W.W. WarrenV -P & Station Manager, John BehnkeAssistant Station Manager, Jay WardGeneral Sales Manager, Fred KaufmanPromotion Manager, Al DoyleMerchandising Manager, F. W."Pop" Hagerty

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KPOJ COVERAGE-26% more Households -23% more Spendable Income26% more Retail Sales than the Portland Metro Market!CHECK THIS BOX SCORE

HOUSEHOLDS C.S.I. ($000) RETAIL SALES ($000)

KPOJ COVERAGE AREA 366,670 $2,650,009 $1,800,293

PORTLAND METRO MARKET(SPv1SA)

290,780 $2,151,278 $1,424,302

ENTIRE STATE OF OREGON 598,390 $4,217,551 $2,983,435

KPOJ, INC. '1019 S. W. 10TH AVENUEREPRESENTED BY

PORTLAND, OREGON 97205/(503) 227-3484 . THE ORIGINAL STATION. REPRESENTATIVE

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KRCEstablished 1950

The Only Radio StationServing 14 Counties of the

INLAND OREGON EMPIRE

O Hood RiverCascade Locks

HOOD RIVERDee°

Parkdale°

°Brioniwood

°We'shenSwim

LACKA MAS

dash,

2Q

KLAMATH

0 Goldendale

WASHINGTON0 Quinton

Warwick

ood The DallesWASCO Q Wrenfha

O Boyoo Dulur

Friend 0

1o/opinada 0

pp ggRuqqtugt

SHERMANs

0

° Maror

OGrass Valley

Shanikoo

JEFFERSON Willowdale°

'Warm Spy'

0 Lapine

,Crescent Lake

0 Gilchrist

oChemuit

ort Klamath

()Pine Ridge°Chiloquin

into Sprague River°

°Algoma

,ChelseaFalls oZiamath °Olen

°Henley°Midland

LAKE

0 Beatty

o Bonanza

OOWtirden °Merrill °Malin

J K L

O Kent

GILLIAM Admgton

()ShutterORock Creek

Nikkalo OClem O

Gwendolen O

Condon O

Mayville°WHEELER

Fossil° °Nina,.

O t e w ayi.qshwood 0

Brothers°

WinlocMO

IBENTON

Inigon

oW, Boardman

o lane

O Le xi

0 Eight

°Hardman

Lonerock°

Spray°

Service Cr 0 KimbRichmond°

0 Post

C Mitchell

Umatilla

°Hermiston

°Stanfield°Echo

GRANT

OMonu

Oarly HaLong

Courtock0 Fox C

Beech Cree

°Dayville

0 PoulinaSuoleeo

O Sink

0 Ft Rock

0 Lake

0 Silver Loke

ummer LakeO

M

O

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0 Volley Falls

Lakeview o

O New Pine Creek

O

HARNEY

Suntex 0

O Wa

0 Adel

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College Placee adlyALLAWALLA

UMATILLA

Pilot Rock°

cUmapine Mato

Helix°Athena° °West,

Adams°

o Pendleton

O Ukiah

OGib

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La

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oSusanville

Austin,

Day °Prairie City

Ca ' ity

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U

KRCO COVERAGECOUNTY PRINCIPAL CITY POPULATION

CROOK PRINEVILLE 9,110

DESCHUTES BEND-REDMOND __ 19,850

JEFFERSON____ MADRAS 1,790

WHEELER FOSSIL 2,420

WASCO THE DALLES 20,200

GRANT JOHN DAY 8,560

KLAMATH KLAMATH FALLS 8,618

LAKE LAKEVIEW 4,648

HARNEY BURNS 5,208

SHERMAN WASCO 2,300

GILLIAM CONDON 3,200

MORROW .HEPPNER 2,115

HOOD RIVER HOOD RIVER 5,990

KLICKITAT (WASH.) GOLOENDALE 1,501

TOTAL `108,230

RADIO HOMES 31,956

FOOD SALES 47,387,000

DRUG SALES 4,917,000

DOLLAR VALUE,LIVESTOCK 60,795,000

DOLLAR VALUE,FARM CROPS 69,827,000

AUTO REGISTRATION 87,902

KRCO 0.1 MV/M CONTOUR MEASURED

BY GRANT S. FIEKERT, REG. ENGR.

OTHER STATIONS 0.1 MV/M CONTOURS

EXTRAPOLATED FROM DATA ON

FILE WITH THE FEDERAL COMMUN-

ICATIONS COMMISSION, WASH-

INGTON, D.C.

TOTAL RETAIL SALES $153,976,000,* 1960 CENSUS OF POPULATIONt SRDS SALES MANAGEMENT 1960

1,000 WATTS 690 KC CLEAR CHANNEL

THE INLAND OREGON EMPIREKRCO serves all 14 counties of the INLAND OREGONEMPIRE from Prineville ... the geographical center ofOregon. This Inland Empire lies on a broad high plateau,bounded on the West by the magnificent Cascade Range,on the East by the Blue Mountains, Ochoco Mountainsand the Steens Mountains.

There are two cities of over 10,000 population inKRCO's big "690" signal -area, BUT over 85,000 MORELISTENERS that live on farms, ranches and in towns andhamlets from 20 to 4,000 people. ONLY with KRCO'sBIG "690" coverage can your message reach this vastrural audience.

PROGRAMMING

KRCO has followed an independent adult music pro-gramming policy since established in 1950, featuringthe finest in popular album selections, interspersed withthe "Old Evergreens" and non -frantic pops.

United Press International News is featured at "25"and "55" past every hour, plus three major 15 minutenewscasts daily. Farm News in depth is an importantfactor to KRCO's big rural audience, and several CountyAgents, Livestock Commission houses, Farm group rep-resentatives appear regularly on KRCO's Farm Note-book. KRCO IS also the OFFICIAL U. S. WEATHERSTATION for the area, and up to the minute weather -casts are an integral part of KRCO programming.

COMMUNITY SERVICE

KRCO becomes an automatic member of communityactivity for all the cities, towns, hamlets and organiza-tions of the Inland Oregon Empire. With a friendly,personal approach KRCO is always THERE ... WITH THEtwo way mobile radio unit, beeper phone or direct wire.The clients product message becomes a part of thisover-all community participation.

Ask these Reps about the KRCO

MERCHANDISING AIDS

Nationally: John E. Pearson Co., Inc.

Seattle: Feltis/Dove/Dever/Cannon, Inc.

Portland: H. S. Jacobson & Assoc.

Offices and Studios4 miles N.W. Prineville, Oregon

Phone Hlllcrest 7-6239P.O. Box 188

President and Gen. Mgr. C. R. "Bob" Matheny

Sales Manager Dick Burger

RATE CARD No. 5 EFFECTIVE APRIL 1, 1961

KRCOGENERAL ADVERTISING RATES

1 hr. t/s hr. Y hr. 5 min.

1 time_______ 50.00 30.00 20.00 10.00

13 times __.___ ___ 47.50 28.50 19.00 9.50

26 times _45.00 27.00 18.00 9.00

52 times 42.50 25.50 17.00 8.50

104 times 37.50 22.50 15.00 7.50

156 times 35.00 21.00 14.00 7.00

312 times __ 30.00 18.00 12.00 6.00

WEEKLY MINUTE PACKAGE RATES

1-4weeks

5-9weeks

10-19weeks

20-39weeks

40 -plusweeks

1 time 5.00 4.75 4.50 4.25 4.00

5 times _ _ ___4.00 3.80 3.60 3.40 3.30

10 times ____ 3.60 3.50 3.40 3.30 3.20

15 times _ ____ 3.40 3.30 3.20 3.10 3.00

20 times_ 3.20 3.10 3.05 2.95 2.90

25 times . _3.00 2.95 2.90 2.85 2.80

30 times 2.90 2.85 2.80 2.75 2.70

40 times_ __ __.2.80 2.75 2.70 2.65 2.60

50 times ________ 2.70 2.65 2.60 2.55 2.50

WEEKLY 30 -SEC. PACKAGE RATES

1-4 5-9 10-19 20-39 40 -plusweeks weeks weeks weeks weeks

1 time _____ 3.75 3.55 3.35 3.20 3.00

5 times ____._ 3.00 2.85 2.70 2.55 2.50

10 times 2.70 2.60 2.55 2.50 2.40

15 times _ 2.55 2.50 2.40 2.30 2.25

20 times __ _2.40 2.30 2.25 2.20 2.15

25 times 2.25 2.20 2.15 2.10 2.05

30 times 2.15 2.10 2.05 2.00 1.95

40 times 2.05 2.00 1.95 1.90 1.85

50 times 1.95 1.90 1.85 1.80 1.75

MINUTE AND 30 -SEC. SPOTS ARE COMBINABLE, 10 -SEC.

RATES, 50% MINUTE RATES, NOT COMBINABLE.

1 r_. . n

j\,..,...._..®

McMINNVILLE

KMCMMcMinnville, Oregon

GENERAL MANAGERNorm Aldred

\ I

ADDRESSP. O. Box 207McMinnville, Oregon 97128

TELEPHONE472-2151Area Code 503

REPRESENTATIVENORTHWESTArt Moore & Associates, Inc.

, _.. I . .

M

c

M

>stcria

Per:Portland_

Forest Grove

Newberg

MCMINNVILLE

City \'s 6Llla

ewport \

EDO WATTS

MARKET DA TA

POPULATIONTOTAL RETAIL SALES

FoodGen' 1 Merchandi seAut omot i ve

GROSS FARM INCOME

K.C.

78,900$121,101,000$ 27,113,000$ 9,674,000$ 28, 344, 000$ 45,277,000

K M.0 M DOMINANCEof

A Great Single -Station Oregon Market

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{ , CONTOUR

GrantOrchards

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il l'CALCULATED COVERAGE CONTOURE

í

r...

2. 25 mv/m contour, 1 kw D -,3

/e/a., 3. 5 mv/m contour, 0.25 ku ii `5,.

14 . 5 mv/m contour, 1 kw D4teri ) l'1

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...,.._;'. b 2 mv/m contour, 1 kw O r..;55511,,,ausm 1,.(15£11!4,t ...

I;

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--- 11

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"1"---4-1"7"`""nt.,,, (-,

1-' ct'

o ,

5

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Apl. 1450 kc, 1 kw, D; 0,75

KBPSBenson Polytechnic Schtiol

PortlEind, Oregon.

Oct. 1969u--7-..,,,,,,,-nazztr,;...ou.vyp,;1,1".1-.,',.:2-,,,Irk.....-sw"-.1-:-..z19.11.4r-'.:-7.1sA.,-77,1r-sw-7,

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City.

,,-" .. ' 2,-; .,--

_STATUTE Mishanu ---; jI

" C- "" " ) .

KBKR

Baker, Oregon

MANAGERKenneth B. Lockwood

ADDRESS2030 Auburn Avenue,Baker, Oregon. 97814


REPRESENTATIVESNATIONALSandeberg/Glenn Co.NORTHWESTArt Moore & Associates, Inc.

A

E

R

Et-2,03WATTSMARKET DATA

1111.7R, K.C.

POPULATIONMetropolitan 10,500Basic Coverage Area 39,900

RETAIL SALES (Baker County Only)Total Retail Sales $26,243,000Food $6,922,000Automotive $6,625,000

EFFECTIVE BUYING INCOME $30,399,000Per Family $5,386

SINGLE STATION DOMINANCEo f Eastern Oregon

BAKER COUNTY

...YAJtIIn.Le %

Molana

Mt. Anl(rl® ;ABC w POLK Silverton

RADIO )ceºnlake CL.ACKAI1ASI Dallas QISi ,

Salem Monn,00thE ` MARION

S Independence Aumsvilla1%.It Stayton ® Still City %

Si z P.C,S' Yetepor! gSoio

1 / , nO Toledo ' Albany ` as

1

,` f//¡ `j "'\ RA tCorvallis 1 ` , L... . . ! _ = l. J t . : ¿ . :_ Li

, / Phil ath Q Lebanon ,I / LINCOI.N LIN;V

e R'.Idpori"\

t/ Browrsoliq.1IILN1'ON W

I Yachs M. SQy Sweet 1-lome \ i¡

© HarrisburgI

yé o River IIIII

1/

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/ O.krid e'DOUGLAS ei

2.0 MVM

LANE

Junction City

Coy u^g

-t/,,,.lti¿ .,....;.. f

4011

Drain

Yo rcall a`

CraSM'Qll

G-,tta,le Grove

' ®% -LUZ0.5 M V M 3 a,% \ t *Winchester

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lb44-14

ORosehnrR 0Ao

Lowell

©APPALACHIAN

EUGENE, OREGONPHONE 345.3357P. 0. BOX 1600

RADIO AIR WAYS, INC., "TOP O' THE DIAL"AMERICAN BROADCASTING NETWORK

MOO

From the Snow -Capped Cascadesto the Blue Pacific

Everybody Listens to

t^'ts ^a-.a p. 0:12G0:1c a.d ` .,

Serving the Eugene -Springfield Metro-politan Area ... PLUS the Emerald Em-pire - with a Population over 500,000!

5000 WATTS S . 1600KC"EVERYBODY LIKES KA$H"

Represented by GILL-PERNA, INC.

MARKET DATA:Total PopulationHouseholds

0.5 MVM 02 MVMCoverage Coverage

329,400 '486,90099,020 146,740

Radio Homes 92,100 135,019

Automobiles 134,510 207,910

Spendable Income $507,905,000 779,684,000

RETAIL SALES:

Food Stores $ 96,988,000 145,671,000

Drug Stores $ 16,254,000 25,082,000

Gen'I. Merchandise $ 50,139,000 64,316,000

Apparel Stores $ 13,803,000 23,934,000

Home Furnishings $ 19,102,000 26,512,000

Auto Sales $100,340,000 145,558,000

Service Stations $ 43,186,000 68,576,003

TOTAL RETAIL SALES $444,671,000 664,898,000

FARM DATA:

Farm Population 68,200 99,700

Gross Farm Income $238,298,000 399,142,000

SOURCE: SRDS Consumer Market Data 1963.

Dun & Bradstreet's 1960 Report ranks EUGENE 74th Among the Top 100Industrial Markets of America. Prepared by MARKET DATA ASSOCIATES

utler Ci

Gleneden BeacLincoln Beach

Fogarty Cr. State Perkadder Day Wayside

Depw, fee State Park Depoe BayRocky Creek ,Wa pride

Cape ou.ervalnerOtter Crest Wnyeld,

Otter RoCKDwells Punchbowl State Pork

U & merle Bach State Park

Yaqui a HeadAgate Beac

NewportraeWwa Dry lama tie

achey

Eat Creek 8ta(e Park

Otte back State Park

Seal RockSeal Reek Wa yelde

0(Patterson Mamona! State Par*

N

backside State Por*

rackets State ParkYachats

Cape PerpetuaNeptune State Park

()Punster reaar/at Wayside

Heceta HeadDevils Elbow State Park

SEA WON CAVES

FlorencGlenada

Nosm fimdnState Park

Westlak

Y"irlchaur!kruWinchester B

Umpqua tlgktkeasScats Par*

Wm. I. legmanState Park

Hause

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har?east

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Walker

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EUG E, OREGONArea Statistics:

Over 301,000 people in KASH coverage area.

Effective buying income per familyin Eugene Metropolitan area $ 8,200.00

Total Effective buyingincome $360,620,000.00

Retail Sales, Eugene $211,711,000.00

Retail Sales, Lane County $300,61 1,000.00

Eugene Metro Area ranks 74th among the top100 industrial markets.

Eugene retail sales up 74% in 5 years (1960-1965), Springfield up 57% in five years.

Basic Area Coverage includes:Lane, Linn, Benton and Douglas Counties

KASH RADIO is owned and operated by

RADIO AIR WAYS, INC.E. 1. Kincaid, President Rodney V. Louden, Manager

P.O. Box 1600, Eugene, Oregon

Telephone: Area Code 503 345-3357

ABC NETWORK

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KAGOKlamath Falls, Oregon

MANAGERJohn L. Ferm

ADDRESSBox 1150Klamath Falls, Oregon 97601


REPRESENTATIVESNATIONALAlan Torbet & AssociatesNORTHWESTArt Moore &'Associates, Inc.

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MARKET DATAPOPULATION

Klamath County 50,600Basic Coverage Area 340,000

RETAIL SALESFood $105,353,000Automotive $ 90,829,000General Merchandise $ 33,003,000Total Retail Sales $431,733,000

KAGO

Decisive Leadership in Klamath Falls Since 1923!

CONTRACTREQUIREMENTS

AGENCYCOMMISSION

GENERALADVERTISING

COMMERCIALPOLICY

CLOSINGTIME

BASICRATES

Bills are payable on 15th day ofmonth following broadcast.

Advertisers participating in multiple -sponsored programs are required tomake individual contracts, subjectto card rates and regulations.

All programs are subject to cancel-lation by the station for broadcast ofsignificant events in the public inter-est. Time and facilities are sold forpolitical broadcasting on the basis ofconformity with the Federal Com-munications Act, and rules and regu-lations of Federal and State Govern-ments at regular commercial rates.

15% to recognized agencies for netcharges for station time. No cashdiscount.

KGW is a subscriber to the NABRadio Code and adheres to thosestandards and practices. All ratessubject to change without notice.Advertisers using KGW as of theeffective date of any future rateincrease will be protected againstsaid increase for 13 weeks fromeffective date, provided serviceis continuous. One year contractswill be accepted only for the pur-pose of earning frequency rebates.Alcoholic beverage advertising:Beer and Light Wine. KGW doesnot sell time for religious broad-casts or announcements.

Maximum of 10 commercial min-utes per hour plus news availabilities.

News Service: UPI, AP plus NBCRadio Network for national andinternational coverage; regionalcoverage from affiliates - KING,Seattle and KREM, Spokane.

Advertising copy must be received48 hours in advance of broadcast.

National and local rates are thesame. Basic rate includes use ofASCAP, BMI and SESAC music.All other music and copyrightmaterial must be cleared and paidat source. All programs and an-nouncements subject to accep-tance of management. No periodssold in bulk for resale.

PACIFIC

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KGWRADIO

62RATECARD34

EFFECTIVE JULY 19, 1970

A Division of

KINGBROADCASTINGCOMPANY

1501 S.W. JeffersonPortland, Oregon 97201224-8620 Area Code 503

KGW AM/TV PortlandKINK FM PortlandKING AM/FM/TV SeattleKREM AM/FM/TV Spokane

JIM KIMEStation ManagerNational Sales Manager

JIM PEARSONLocal Sales Manager

National RepresentativeBLAIR RADIO

Seattle, Wash. RepresentativeKING RADIO

SECTION I (Non-Pre-Emptible)

CLASS AA: 6- 10 AM and 3 - 7 PMMonday through Friday

MINUTES 30 SECONDS

I - 5 weekly $41.00 $33.006x weekly 33.00 = 198.00 26.00 = 156.00

12x weekly 32.00 = 384.00 25.00 = 300.0018x weekly 29.00 = 522.00 23.00 = 414.0024x weekly 28.00 = 672.00 22.00 = 528.0036x weekly 25.00 = 900.00 20.00 = 720.00

CLASS A: 10 AM - 3 PM & 7 PM - MidnightMonday through Friday6 AM - MidnightSaturday and Sunday

MINUTES 30 SECONDS

1-5 weekly $33.00 $26.006x weekly 29.00 = 174.00 23.00 = 138.00


NEWS

5 MINUTES

CLASS AA: 5 weekly and under $45.006 weekly and over 41.00

CLASS A: 5 weekly and under $36.006 weekly and over 28.00

Section I announcements & newscasts subject to 8%rebate upon completion of 52 consecutive weeks ofbroadcasting. The 8% rebate applies to net figuresafter agency commission.

SECTION II (Subject to pre-emption)

CLASS AA: 6-10 AM and3-7PMMonday through Friday

1 - 5 weekly

MINUTES 30 SECONDS

$29.00 $23.006x weekly 25.00 = 150.00 20.00 = 120.00


CLASS A: 10 AM - 3 PM & 7 PM - MidnightMonday through Friday6 AM - MidnightSaturday and Sunday

MINUTES 30 SECONDS

1 -5 weekly $23.00 $18.006x weekly 21.00 = 126.00 17.00 = 102.00


CLASS AA:

NEWS

5 -MINUTE5 weekly and under $31.006 weekly and over 28.00

CLASS A: 5 weekly and under $28.006 weekly and over 25.00

ID's: 60% of Minute Rates

Section l and II announcements may be combined formaximum frequency discounts.

ANNUAL ANNOUNCEMENT PLAN

SECTION II (Subject to Pre-emption)

CLASS AA: 6- 10 AM and 3-7PMMonday through Friday

MINUTES 30 SECONDS

312 x $23.00 $18.00520 x 21.00 17.00780 x 20.00 16.00

1040 x 19.00 15.00

CLASS A: 10 AM - 3 PM & 7 PM - MidnightMonday through Friday6 AM - Midnight - Saturday and Sunday

MINUTES 30 SECONDS

312 x $20.00 $16.00520 x 19.00 15.00780 x 17.00 14.00

1040 x 16.00 13.00

Short rates apply for accountsnot reaching contracted frequency.

WILSON TALK SHOW(Three Monday mornings per month)

Midnight - 5:30 AM$20.00 per hour 4-60 second avails per hour

ALL NIGHT SHOWTuesday through Sunday

Midnight - 5:30 AM

5 - 60 second avails per hour$1000 per month$50 per night$10 per hour$2 per avail

All night spots are not combinablefor frequency discount.

FARM SHOWMonday through Friday

5:30 - 6 AM

Flat rate $15.00 minutes12.00 30 -seconds

WORLD SERIES AVAILS$45.00 minutes36.00 30 -seconds

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50,000 WATTSFULL-TIME

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Mr Richard Swan

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P.O.: Box 157Ontario, Oregon

P.O. Boa.57Payo t+t o , Idaho

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Josephine Jackson

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PopulationMarion 137,700

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Total Population 302,100

Market DataFood Stores $ 90,999,000Eating, Drinking 20,467,000Gen. Merchandise 51,309,000Apparel 10,761,000Home Furnishings 14,901,000Automotive Group 75,376,000Filling Stations 29,033,000Bldg. Mat. & Hardware 31,090,000Drugs 12,024,000

Total $335,960,000

Data figures for above counties only.Figures do not contain data for countieswhich receive KBZY outside of primarylistening area.

369 High Street N.E.Phone 364-6748Area Code 503

Salem, Oregon

MANAGER: GENE HARRISON

REPRESENTATIVES:

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v,:,-..rrarciDr. , . . . .., - . ,.. . . . .- ' .,1 (,; I< A M A 1 \ 1 I A '.. '''"-:::.''

..-..... - -.._ -.- rot. Ea t)

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r.,..... ........ .... ..... -....... ... «I

0 0 4 r OW; 1....: J. ;,.')

1

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t) e 1,.. Q.- ;:,..r.:73,

. 0,....-ini0 jtiel..4 "4-1G'1111;f 011co:: I ;:k nd C) pl'aco I I

v.,1 1 t.,,,,,,,.11,,,......5"¿.:31. 01;;Z:i..11141,4

z ennon r

r. -1q 1470 t<C.5,COO Watts

Lost Creek State Park A

Ono 8eaok State Park ^Seal Rock

Seal Rods Wayside l

Waldoort ó TidewaterPatterson Memorial State Park C SO.

laackaide Stab Park

Yackate State ParkYachats

raokab Ocean Road WaysideCape Perpetua

Neptune State Park

U ..u..

>Hece:a

Memorial Wayeid.

0.5 MV/M Headoer State Park i

SEA UON CAVES

.Lrl. r1 l

larlingtonia Wayside

I 2 MV/M \r

Glenada,

Moneyman M.morral,3State Palk

Dunes Citr

5 MV/M '

125 MV/M

I SITEWinchester 6a

Umpqua LigkthouaÁState Park

Wm. M. lugmaState Park

SanJer. .,.. /c

Hausa

Charlesto Coos-8rnaet lay State Park

Shore Acres State Park ÁCape AragoCape AragoState Park

Sellarde 8eaok ProsSlate Pork 5Banon

Sondan State ParkMyrtle Point s

3

Broadbent

12 Minerva

Burnt" 5»roes-lodgeP ilomat

Halan Viro. ,,N+ ^O7SlArWtEl l33ZwM_L. FINLEY

9 NkTL wILDUFEREFUGE

AseaBellfountain

A ' AlpineMonr

_I

. f; 6lachlyº

tsDurg

nl 9

Ash r

L Golden send Silver FallsStet. Park

4.

Horton

E' '073 Ches.Idson

AlderwyodWaymde 4

Noti

n

15

Fern RidgeElmi a

Leone

14 6Drain

-_ Yoncatla

T ee

\ 9 \evelanó'20. Melrose

Maria C.6 . 6

DoJgackson State Pooh ' t.00kmgglass .058s. Sitkum

13

-GraveÍtord

7 Bndge7

3 RoffmanMemorial

R5

FieSfon5

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Mtn.Wayside

Remote ,i b1A

1.1473

amas Valley

Coos Baorth Bei

EUGENE, OREGON -RADIO STATIONS

ACTUAL MEASURED .5MV/M DAYTIMEPRIMARY SERVICE FIELD CONTOURS

(Not Predicted by Calculation)Measured 9/3/68 through 9/5/68

al

KUGN 590KERG 1280KASH 1600KORE 1050KATR 1320KEED 1450KZ EL 1 540

KPNW 1120

ByGEORGE M. FRESE

Registered Professional Radioand Television Consulting Engineer

Wenatchee, Washington

Hbo r r i sonIC / IIA /a W I

IOTroul Lou. o tjicklt,onovt MI nolopr9s

a col f HonlsO»obl ero IS. : ___ GOLOEP :. un9p

WiIlordO ' OX,.ckito4 O

o 11 Wlsfir

O ENA'iElon Prosasr p\iion9sr13la. HorsaO Finlay \MrA,

Y /a I: I I A wrovsn wolNswbsrry7c,t.., wooa () f3 1= J U 14

LouO pGlsvalond Pe srsró N Nor).:. A oUrnotil lo

IfCorso B OW 1 te SalmonavsnoOnQ p r.°' '..svill / ' ' Worwi: O ysi.'O!'I RI 9t O;os`O°,5 Rurui Arlinc, yll Caat 4f' ocks llaveno

I.i '.) t0 1!oliorldot

TI ysco 1 c:Will ' ` o r TIE I)Á/LLES .\Jlikdols 1

Ourur OMoro. Í-1 O

pari h 'r irte[ndpt9L`i O OICin$o!% o 't j Gross Vol lt

GoJ1 ' yCo..p `,9ovOoll`y Ij3IiI_ I'. illJ, co/.00n

pKsn/a

lull Run

oda

_ pMovQin

Wopinifla

r h;

Worm Spruns0

Rock

v u.....r ,r... .... krM C1 13 11_0 _`y ! l) n1

w,nlockoAntelope() O5ouºh Jct.- - --,.OGatawoy 5 " e

Ashwood I OR.chmond

Irri9anDoordmon I

i

OHarrn.3fonoonM1sIdoEcho

Pine CityO 1()Ions `

Otsaln9ton

()HEPPNER

`,I. / In p Hordr.+an

1 /

OK nLl.a

1 Modrolpiv.11t 1OMf,he11.

,."Culvsr r-+ 1N Hi_ I_ :_

r:eueo!S U I'r .

I

OpFfINEVILIE MeadowNRtomondo

RiNsrO ORnn9s

O Monument

oln..9Creek

ODoJv.11sMI Virnnn0

John000yO

Con)

frC1300 KC.

L000 WATTS

THE COVERAGE

!,d:'. `

1%-\/ U Mac 1 1 .,. K

.

--P.,,,t,

ts 4tn ,(,?249,9

onis '

Sewmrll 6: rrp

Óthr

S

Shenk]

)aliazef

'P^"1\ v¡`\

1 4,V'

(

,

0

la)'wood

Caritaº 1150n,Newbe

t3undae

Lafayette

lAUnville

Ballston

SawmilI

Rickrea

S 1110011,

I ln*tíiu

Monmouth

J. B. HATFIELDCON'iULTING RADIO ENGINS[R

eon seTN Avr.nueYtATTLa:, WAeNINOT9q 5101lZ

Stalute Miles 10 T Í i7fi

h Plains

St Paul

lti1\

Ittaat a

Tualat

íf/j 1wilsonville

11íI/ºm/ eiteR/

WOd' rn

á"Q

Grao

Oyen *Jhet*r

.,hem a

aSALEM Elevator

Turner

4umsville

eatayton

\,....j r !fie,"5

f -.!N': A+.

"

\ \ , '

+'...11t...)-7-7-;' { i ./ 1

n' , ' .S.---

,r\t...J

^ `l \,.:. , \ \` t - r I- `, + , ,.^17i2.( . ir.. `a,-./ If

Heilson

attl,Gro

Camas

.

.

'To.rfraa .../

; /*

Willamettr >.

Sllverton

Sublimi

--> B.zSrb ON M4 F,SUpEiiENTS AND CALCUTATIONS1p!t.^" .'a.awMnx..r... =.m`aaw " r-J'._ :.r+a.-__._ rr

1 tt'ál" _!

ti

n

City Q 4odl.

rlhatch*

Wa,

outdal

1129 °Bonn

Go11 `cocrsa

ulin0

WilhOit

a¿lereek

( ,

-

rat

a

ía _í ¡/

41

0.5 MV/M COVERAGE CONTOUR FOR STATION KKEY

ON 1150 K.C. WITH 5.0 K.W. IN PORTLAND

,.:(

i

Sar4mi

FROM MT. SHASTA TO CRATER LAKE IT'S THE

Kr11131 COUNTRY GIANT

BONANZA

KLAMATH9 MALIN

TULELANE

LAKE

Y4LLEY FALLS'

LAKEV/EW

MARKET DATA Source: Sales Management 1968KLAMATH COUNTY 0.5 MV/M CONTOUR

POPULATIONHOUSEHOLDSEFFECTIVE BUYINGINCOME PER HOUSEHOLDEFFECTIVE BUYINGINCOME ($000)RETAIL SALES ($000)FOOD STORE ($000)DRUGS ($000)GENERAL MERCH. ($000)FURN. & APPL. ($000)AUTOMOTIVE ($000)

49,00015,600

117,90038,050

0.1 MV/M CONTOUR

299,30096,400

7,946 7,961 8,131

123,957 297,883 778,570

93,176 219,126 539,28720,407 49,328 129,696

3,459 7,539 19,605

10,207 29,469 69,3042,942 7,847 21,293

19,069 43,525 105,586('/z Jackson,''% Modoc, '/Z (Jackson,Siskiyou,Modoc,Siskiyou & Klamath Counties) Lake,Lassen,Shasta,Trinity

& Klamath Counties)

1968 1967

TOTAL GROSS FARM INCOME $53,658,227 $49,674,230

From Livestock $19,113,160From Crops 34,545,067

FARM CROPSHay 7,984,000 7,346,000Alfalfa 52,000 a 234,000 T 6,318,000

Other 44,000 a 80,500 T 1,666,00096,000 a 314,500 T

Grain 7,812,942 9,007,580Barley 72,000 a 2,160,000 cwt 4,852,500Other 46,400 a. 1,189,000 cwt. 2,960,442

Seed Crops 315,000 300,000

Field Crops 18,313,125 12,286,800Potatoes 25,500 a 7,395,000 cwt. @ $2.20 16,269,000Onions, garlichorseradish &misc. crops 3,365 a. 2,044,125 120,000 120,000

GROSS FARM INCOME FROM CROPS $34,545,067 $29,060,380

LIVESTOCKGROSS FARM INCOME FROM LIVESTOCK $19,113,160 $20,613,850

K LAD COUNTRYPROGRAM SCHEDULE

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

6:00 AM National, Regional, Local, Farm & Timber News6 - 9 AM Cy Smith Show7:00 AM National, Regional, Local, NFO News8:00 AM National Regional, Local News9 - 11:30 Coffee Hour (Talk Show)11:30 - 12:00 You Name It (Buy, sell, swap)12 - 1:00 National, Regional, Local, Womens, Farm, Timber & Special News1:00 - 5:00 Pete Henry Show5:00 - 5:10 Evening News Wrapup5:10 -To Sign Off Milt Lindley Show

Modern

Concert

Hall

All

Day

Sunday

HEADLINES ON THE HOUR

b,0 °Frr o...

1290

1290 COVERAGE AREA -5000 WATTS

Metro area populationMetro area householdsMetro area consumer

spendable incomeCoverage area population

o

KorthCove o

Tokelond

Oystervi IleOcean Park

CranberryLong Beach

Ilwaco

Hamm

Warrento

0

° o'--- t Iieton° °Raymond ,

o C5ckhe aTH ° ° ®CHEHALIS Mineral o r

Cinebor OhanapecoshRlmrock

t I¡ o o er rock °. ° Pat k wood r TamptcoPluviu °Winlock OMoyfield oR,ófe°Vance I °PA__CIFIC. va

°GraysR\lAII Ryderwood0 St .HelenJ.i,qier é osburg °o °Toutle Spirit Lake I/aJ<u

,Castle Roc'

doro°Toledo Kosmos

LEWIS 1

Gearhart

SEASIDE

Cannon B

Tolovano Park

tkaltka hniehlcnzonito

OceansideNetarts

Pacific CityOre town

Neskowin

Ocean LokeDelake c

Neiscott oTaft

Gleneden Bd,oL meek'coln Bch

Depoe Bey

Agate Beach

NEWPORT

Yo quina

Waldport

Yochots

Heceta° Blochly o

Elmira°Cush -n- o ©

Deadwoodo

City Coburgo °Wendlrrxg otdckenz,e Br.;°Mohowk °Blue River

EUGENE° WoltervilleFlorence ` Crow o °o a ? Veneta SPRINGFIELD

° t0^ °GoshenGlenado

Loraii r. Dexter°Westlake

TOLEDO i CORVALLtS Í ALBANY

oBoyview } Tangento

o Berl in°Shedd o Waterloo

NI Crl, Tuoohn MILWAUKI °BuIIRun I °Dufur r MORO (T I L Í_ /-1MCrjI' Yamhiló Sherw°cd oj00:wé stoneSandy r I Ivv Í)I Fri end Kingsley GrassSondloke

I Carlton NEWgE. ' LonOREGON CITY ó o° ° Valley- - - - Da n5º / o Tygh

o

, KmgsVolley Scio shvF©0

o etollus

Lomontoo r-Sodoville - - -BENT CN ' ° Holsey °SWEET HOME(I_ I lu Cl_N` Alpine

Harnsburg °Brownsvillet °Fvoo -`, ()Foster I- I N I1 Sisters ' GHorton

o Junction o` J' Marcolo` '-"-"" n OND PRINEVILLE

° o Alsen

$3,290,430,0001 192,300

0 0 Amer,canMoñtesono Mñlone I ittIe óumiater Roy °Kapowsín ,. ` Rrver oCliNdell Thrall ®Markhom ,{ k o ta Yelm' -----0 oc towny ' ° S nrise°~` 0 , n UmptanmVontBay City Arctic o ' o°l:ajnicr Eatonv,lle !Lodge Y tt't aayjarid - Wickwood Rochester Ten, no Alder r`' oBt cod ` ,o oLongmire,Motioned -- -

o

Brooklyn°

BEND Willc,a Dryada

o Curtis Forest °HolcomboGlobe

o o Ee oKl b oMossy- Morton Randle o

o $n li no

6 °SvenASTORIA

-ME KELSOCv1YL1 1 /_? ;-o , 0

Maég°LONGVIEW `Cougar r ,i KAIMtANI A Ranger Sta

Clatskanie o

oMohIWheeler

a

/Goose Prairie i i os

I BoylstonoRoches Y.I 1 1 1 1/-

° Central ía

a 'IRainier 0% Corrolls

Yale '° Goble o, Arielr°Trout Lake oJewell I hti_1. o\Kotomo Government I GlenwoodElsie o C COlumbiaCityo " CL; l

oMinerolSpgs °Lourelo IL^ Deer IsÍnd Hoyes \mboy I `. ° BlockhouseC LA T 5 C I' Vernon .° ST. HElE1J5® I°Woadland oYocolt

oHI mde Snowden o ° OGOLDENDALE

UnderwoodNel,alemWhite Salmon

Honk,

Marro

oWhite To

Swan

o P, ockawa G° IY ...Forest H(°Garibaldi

er e-- ° Buxton

onkses r o

9 on o ema,Tritnn n¢'`- I a % o l3eAevrt REMERTONI

EATTL

Is

° Rente00 brier° Kent

oAuburtt

333,640 ', 'p" i ÁCOtA °Steilocoom °Sumñio 0

A Lake Puyallup

985,600

° Orting

IUf143lAScoppoose o WI or o o Klickitot o o'- o Ridgefield Stablerd- Moryhill Goodnoe j irI-_-

°Bntlle9rhurvt,STEVEt:".ANf crsOy%- ° oingen °Warwick

11

Yr1Ul °Orch rds N Bonrrevil 9 © W s h rant$ Rufus`, Arl¡ngtor i á

RIVER!'-Í IV IVANCOUVER lSka CascodeH00D I tosie \i 'o

°ó Wastou o e; Locks RoIV '; RowenoOT HE ,

Drury

92.3

KB..C-FMvRADIO 92 COVERAGE AREA -100,000 WATTS

Metro area populationMetro area householdsMetro area consumer

spendable incomeTotal Coverage Population

OLYIIIPIA ' ... - uualeyELLENSBU

985,600

333,640

$3,290,434,0001,403,400

Deej DALLES, °Wasco ` ° RoBay City Cornelius Beove ° Villages oTILLAMOOK º;fono TI rdp __ S

_ ,.

Hebo .

Dc!á,I1/ahfHll_I_ EPóul °, GII_IAto McM,NVII

o o Átullna ColtonComp Wornle Voliey

°Kent,,,3°Maupin -- .MO'i.e00 - -Ronde

óernvilIeI °FoIVaé Betz

La

Grove `,gpp°p ngyaod" Ve° o V o RT- Rridal yell

I _ 'AND TroutdaleFarkdale '

° Dundeeo ÍoyLlville Z igzaG1 IYf IayertP rpu l o °EstucadoI-11= I'M/aN CON^: JrtorP Hu Canby Rhododendr o - ` \0 or

r o o Govemm r°W,¡lon,ino oSherrdan o , Gt.?. ° Mololla'Swim)osOtis io _ __A/al/wood- vais\ o

Swim %Grand`'VII bum hlorquam / o

DALLAS ° 1°

a eyJct. o oP.!tWopinitia

v

Q awaSimnosta° Antelope F°SSSILIIsC,ty

o SALEM Aumsville r-AKAI\,1A3 `,o y

RicKrestl BrooksAnge! \ o Wilhoi

Chem- Silvertons.

hfonmourh jjumer°°A,SublimityInd nc.rué atoi 1' v 1_ K Aie¡e r' Mó rtor}/º /! éMehomo Iri /a I? 1 C I\J' - --o : ° Jeffer ro--- Warm o °Gatewayson o Shelburn o MIII Goleso Detrnrt y

S In s oSiletz ü- oI./

°Scio City''oldanho í pr gA

WAS C v oSouth Junction

oN

°Crabtree LyonsHarlan o °Lacomb oQuortzville

, o _o , Philomath o °LEBANON

°Culver I 0MADRAS

Grandview ° Hov .week

_- __ -Terrebon=

Pomona°aSeloh

YAK I MA

° Union GapOWo pot o

oZillaho oGranSi

PPz sh °Dal{Sunny

\\Satoaldo°

s

- - eo Ovelan

oc

Ad

nd °o

I:I_IC CIT1Siz ronq

r Biggs

t? o

Ty 10 oPowell Butte

0 0Ceschutes

BEND Alfalfa

°--_I vRni.nii<--Millicon 1

oShaniko 1 by

Service Cr

°Mil

o

Mier

Barnes060

_,Brothersport

Etkton o r°D,vide Dorena Oakridge o'CcottsburoLeno o

London °Culp Cr Lo'

Pine Il I 1 - Hr a!nn-11//-- , g ti(aln ° ,:uwas.ve'sárc.va.nrMsdyapsrast++r':raws`}a.= . . . .

__ o °auyinoiv .Gord,ner°COTTAGE GROVE

o°Reeds DOUGLAS. o oo '

Cascadiao ` ,J 1= 1= 1 1= IZ S IV ' "

.._w.e"A..l,S'LtA AA'-a,,!.a. / .. r, ..,wr.t

1490 kc

---+L K

1 77-!! l

O EN LG S ;

V 0k

Effective January 1, 1969

t .s+ +Erly1 '!!1 `71qV_n NMONTHLY t.acs ií]

J Qr y Iá i:; ,;,a W Ls 4.1 , ü y, Í i NUMBER TIMES 1 10 20 30 40 50 75 100 150 200 rSixtys 4.00 3.50 3.00 2.50 2.30 2.20 2.00 1.95 1.85 1.75Codo

(l)\II.SIík*--*ALUG ':411 Stars.- raise 'rimier low (irununi{r's rllurrá uf Dinu's Thirtys 3.50 2.85 2.50 2.20 1.95 1.85 1.70 1.60 1.50 1.40

A!,1. "IiraI,rl luir." attended hr tlnn4Tunlis*++*K1: II( 17..`' taAe A7.OG lirerrtrlrere** YEARLY

0e.,ALUD .Merchandising 'whim es additional sales and rc4rards***** NUMBER TIMES 100 200 300 400 500

..4. +

-: fOí;ii

Sixtys 2.60 2.30 2.15 2.00 1.85

Thirtys 1.95 1.85 1.75 1.65 1.55

1000

1.75

1.45

n ra310

AdaertiilnYT8ur¢au,ine.

PROGRAMS 1 26 52 78

5 Min. 4.50 4.00 3.30 3.00

15 Min. 10.00 8.60 7.35 7.00

Remote BroadcastNewsletterWeather Phone andSpecial Programs

(Rates on Request)

Ian;Po Co.

(oati. Co.

C.:.1. at.

la; Co

KELSOILONGVIEW

n... Ce.

-

.

THREE ON

i4.

KLOGr. ,. KNND KRKT[01n4[4WA 4&4o .11:04040.441*

091p1 0940* *IS*IK10Xi

t1..... Co.

NUMBER ONE BY SURVEY AND RESULTS

TATE/COUNTY REPORT - 1968

COUNTY

COWL ITZ

HOMES19,100

STATION MOMES

RE ACME

loo)

K 69

K 59

K 17

K 49

K 35

KLOG 101

K 56

TOTAL 170

TIh PULIL.IN:

W!'rKl V CIRCUl -AT ION

PE NStIN:: 04. 0.1441 Co

MEN WOMEN TEENS TOTAL

1001 100) 4001 1004

36 52 60 23 160

31 34 45 19 98

9 13 15 28

26 52 34 8 94

18 9 23 27 84

53 60 87 61 258

29 30 41 12 96

89 146 169 65 430

e 1/442 9N Id yyqqfV r0. Y Vc:P '41,"Produced by FELT'S DOVE CROGHAN

Seattle,Washington January ,1966

Bandon

WAVE - POWER - TIME950 kc Non Directional1000 watts

Operates Sunrise to local sunset

oLangloisO Denmark

CURRY

Port Orford

oOphir

Wedderburn

oGold Beach

achats Aloine0 4Monrocp

halt tt'CTri1LANE

do" Alvadore rCoburgSwisshc/fp

E ralo

LeaburgO Noti O irn ^ Fairfield BethelO WaltelE lleTiernan ,Mapleton venetaBEUgeneaSpringfieldoCrnan

Vaughn0l` ZumwaltFlo}nce Goshen0 jasper 1° Fall Creek'OSdcotos \\ Trent OpP`/estlaké o LowellVv \1-_ -r----

Lorane° OSaginawDexter

0Crawfordsville

DOUGLAS

rfyrteroMcKenzie Bridge

'Marcofa0N.,, O0 °Donn t

Gardiner

011 ReedsportScottsburg

Winchester Bay O ElktotOLakesideCOOS

Hauser

'North Bend -Empi_ \ EastsideCoos Bay

Bunker HillEn. lesisod

Colllle °McKinleyColoverlo\ Dorso

SilkAraga0 ONorway

BraadbcntprtleRoeinf

Remote

0:1<

I'q ers

rain

Yoncallao

OVida o OBlue RiverFinn Rock

Cottage Grove Westfiro OOkridgeDorena °Culp Creek

ODisston

Oakland° Sutherlin

o ldleyld

OWilbur °GlideO Winchester

Barne

Greén°.Tenmile Winston0 oDillarl

oCamas Valley

Riddle 0

v

Myrtle Creek

o Days eekuo o Tiller

Canyon e °Drew

Wolf Creek`` Leland0 O

JO3lEPHINE Placer

O Merlin

C,Qnts Passeruitdale

Wildervdt*Q

Murphliv.

Williams° Kerby o

OCave JunctionO Holland

Brookings °O'Brien

alea

JACKSON

Rogue PointRiver Gold O

O OHiII ° C ; deLakecreekCentral Point

Jacksonville urd', South Medfordo íái. legate °Phoenix

Talent 0

I1

Prospect()

OShady Cove

/Ea le t:e Fallsg /0

Ashland

TerrebonneoO Sisters Redmond

Bend O

Ola Pine

O Prineville Prineville Southeast

0Powell Butte

Brothers 0

KLAMATH

OCrescent Lake

OCrescent

O Gilchrist

OChemult

°Fort Klamath

Klamath Agency °Pine Ridge1' hiloquin

Modoc Point Sprague River()

LAKE

()Fort Rock

O Silver Lake

Summer Lakeo

o BeattyOBiy

Klamath FallsoOlene

o Bonanza

AltamontOMidland

Keno°

OWorden °Merrill oMalinDEL NuRTE

1 j'SKIYOU

Measured 0.5 mvtm service contourby Grant S. Feikert Consulting RodioEngineer Corvallis, OregonCalculated 0.1 mvlm service contourby Leroy Hiatt Rodio EngineerRoseburg, Oregon

CALIFORNIA. M6DOC

Primary Coverage 0.5 MV/MSecondary Coverage 0.25 MV/M

Bandon u

o anglois

DenmarkO

CURRY

Port Orford

Coquille °McKinleyo

iverton Dorao SitkumArago0 °Norway

Myrtle PointBroadbent o Remote

°Gaylord

Powers

OOphir

Wedderburn

o Gold Beach

Brookings

0DEL NlSmith Ri

Northcres °Fort DickCrescent VCrescento

City CityNorthwest s_

y

JOS

WAVE - POWER - TI

Requao

INBarnes

RoseburgGreen°

Tenmile Winston°Dillard

ASHLAND, OREGON

oCamas Valley !LOST DUE TO RUGN>

RiddieO // oDav/ ew "..uyonville

()Azaleaidale

O

Nolf Creek' Leland° OHINE Placer

O Merlin

Grants Pass aFruitdale

Wilderville O

Murphy

Williamso Kerby

°Cave Junctiono Holland

°O'Brien

o

u o o TillerO Drew

JACKSON ProspectO

()Shady Cove

Butte FallsEagle o

Rogue PointRiver Gold o

O °Hill 0 WhiteCentral Point., City

MedfordJacksonville o South MedfordoApplegate °Phoenix

Talent 0

OLakecreek

%4shland

OChemult

°Fort Kla:

Klamath Agency °Pine Ridg'.'.°Chiloquin

Modoc Point o Sprague

Klamath Falls 11

Keno()

ivero

41Diene

Altar ant°Midlany

O Worder

RTE SISKIYOU

oKlamath

Hilts°Hornbrook0

Klamath River°Camp ° SVaIÍe °

oYreka O Montague

o yHamburgear Creek Grenada°

Fort Jones oGazelle

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EHUMBOLDT580 kc Directional1000 wattsOperates 5:00 am to 12:00 midnight Mon. - Sat.

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HAMMETT & EDISONCONSULTING RADIO ENGINEERS

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W O O D B U R N, OREGONPHONE 981-3561

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Cannon Beach

COLUMBIA

OREGON I MistIJewell I Birkenfeld

Saddle Mountain State Park

CLATSOP

- - - 1 © WELCH

1000 Watts Day250 Watts Night

1230 AM RADIO

KVAS RADIOSPOT RATES:

One Minute or Less, Per Week Each

1 spot $5.00

3 spots $4.75

5 spots $4.50

10 spots $4.2520 spots $3.75

30 spots $3.50

Agencies: 15%

E 25,000X Daily added audience of summer

vacationers and fishermen joinT the regular KVAS RADIOR listeners for the finest program-ming available ... music, sports

A. and full news coverage!

Market Data:0.5 MVMCoverage

Population 52,800Households 17,370Radio Homes 17,040Automobiles 19,760Spendable Income $128,695,000

RETAIL SALES:

Food Stores $ 20,838,000Drug Stores $ 2,453,000General Merchandise $ 8,933,000Apparel Stores $ 3,811,000Home Furnishings $ 1,685,000Auto Sales $ 18,017,000Service Stations $ 6,909,000Total Retail Sales $ 84,539,000

FARM DATA:

Farm Population1965 Gross Income

SOURCE: SRDS Consumer Data 1966.

3,6808,835,000

KVASASTORIA, OREGON

KVAS RADIO serves the LowerColumbia area, a complete "deadspot" for daytime outside radio

reception . .. and, for most night-time reception. With very thin"fringe" coverage from outside TV,the Lower Columbia Area, with itsthriving economy ... and withAstoria as its trading center - isserved and sold by KVAS RADIO.

From a fur trading post establishedby the far-reaching empire of JohnJacob Astor, modern-day Astoriaand Clatsop County are nationally -known for most of their industries... commercial fishing, seafoodpacking and canning, lumbering,plywood, dairy products, minkfarms and its grass seed shippedto all states in the USA. Astoria isalso a shipping port on theColumbia River, 14 miles from its -entry into the Pacific Ocean.Fifteen (15) steamship lines serveAstoria.

Astoria and the Fort Stevens areais the focal point of tourists andnearby beaches attract thousandsannually ... 25,000 summervacationers daily!

KVAS RADIO serves this area witha strong signal at 1230... with thefinest music, news and sportsprogramming.

KVASLower Columbia Broadcasting Co.

Radio Central

Phone (503) 325-6221

ASTORIA, OREGON 91103

KVAS RADIO REPRESENTATIVES:

Chicago -New York Area:

VIC PIANO ASSOCIATES

California:

TRACY MOORE & ASSOCIATES

Northwest:

WILLIAM L. SIMPSON ASSOCIATES

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Seattle,Washington June,1967

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WAVE - POWER - TIME1360kc Non Directional1000 watts daysOperates. 0.00 am - local sunset PST

J. B. HATFIELDCONSULTING RADIO ENGINEER

SEATTLE , WASHINGTON

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KSWB RADIO 93P. O. Box 24, Seaside, Oregon 97138

OCEAN PARK

LONG BEACH

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PRIMARY SERVICE COVERAGE MAP( 0.5 MV/M CONTOUR )

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KSRVk Ontario, Oregon..j

MANAGER .;0. J. Robert Humphreys ;.f

:; COMM. MANAGER

:,/R. Roy Probasco

, ADDRESS' P. O. Box 129k. Ontario, Oregon 97914 :

+é TELEPHONE :'r' 503-889-8651

REPRESENTATIVES ':NATIONAL f

;' Sandeberg-Glenn ,I

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BAKER

Durkee

/ ADAMS

°CouncilC L

MesaiICambridge

Midvale

Huntington" WASHINGTON

Brogan

JamiesonM AL .H E UR

West fall

Harper

0 5 10 20 30

Scale in Miles

KSRVONTARIO OREGON

1380 KC .sc oo w

ONTARIO

Vale

Nyasa °

Adrian

Weiser

Payette

PAYE T TEFruitland I]

*New PlymouthGEM

°Emmett

*Parma

CANYON Eag'e

Morsinq J A DA

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ale

nMeridian BOIS°

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VAL LEY

Cascade

B

Horse

Nampa

o.s mv/m

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c)

f

eBanks

c)

/SE

shoe Bend

EL MORE

MARKET DATAON

KSRV COUNTRYPOPULATION-

Basic Coverage Area 166,200

GROSS FARM INCOME $162,541,000

RETAIL SALES _Food

$270,367,000$ 62,721,000

Drugs $ 15,188,000General Merchandise - $ 32,669,000Apparel $ 7,754,000Appliance & Home Furnishings $ 14,044,000Automotive $ 55,766,000Filling Station $ 21,706,000

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. Biyn Chimacu\ r b- - EVeCettLaurel Heights -i_oweli. Port Ludlow Mukilte¢¢¢o Pinehurst

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SKAMANIA

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City Population

100.000 and over

25.0004o 100.000

5.000 m 25.003

1.000 to 5.000

0 under 1.000

Lester

ton

(AKIMA

CHELAN

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OTIQUECoverage Map

110C.1:7117

Grande mi.

KSLMSALEM, OREGON

KSLM1390 KC.

5,000 Watts

47

h

ó

Ki omeletsNautical Mites 1

Stame 6,1e,

120° (Joins La Grande)

f020 - T20

20

501

119° (!Join La Grande)

701 30f 901

40 3060

30'

PRIMARY COVERAGE/<SM k

RADIO STATION E.41.-41141

7340 ke/3 0.5 MV/M

SERVIN3 THE TRI-CITIES

KFnr4nG hWashington

71 1201 1301

701

_ /-

v l p V --r _. ..

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7 1.

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ies

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lto, N` j, I® :&1aSheridon lmi{ i1°/ e

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Calton

C K AMAA

0 N..Aiiºgcra

Detroit

S'

I

0.5 My/ MCoverageContour

byGrant S. Feikert,

Consultant Engineer

SOLID GOLD RADIO - 146D"5000 Watts Serving the Willamette Valley"

Dallas: 623-2342

P. O. BOX 396 -:- DALLAS, OREGON 97338Located on Dallas -Salem Highway

Salem: 362-2400

< etcOfía

Odell

1

';:

nriploBURNS, OREGON

1000 Wattsat 1230 KC

Paulina

John Day River John Day® Prairie Cit7

Canyon City

I BAKER

Malheur Natl. Forest

Mt. Vernon

I Izee

® Stipples1

r -+. -Ochoco Natl. Forest

CROOK

Hampton

Logdei! o

HARNEY

Silvies River

LAKE I Squaw Butte

Ranch Experiment Station

Stauffer

1Wagontirel

r

A Alkali Lake

Representative:

ART MOORE & ASSOCIATES

Seattle (682.3317) Portland (228.7284)

MARKET DATA:Population

Households

Radio Homes

Automobiles

Spendable Income

0.5 MVM 0.1 MVMCoverage Coverage

6,900 14,300

2,100 4,410

1,970 4,120

2,860 5,230

$ 13,211,000 29,576,000

RETAIL SALES:

Food Stores $ 2,490,000 4,946,000

Drug Stores $ 339,000 645,000

General Merchandise $ 799,000 1,290,000

Apparel Stores $ 191,000 627,000

Home Furnishings $ 174,000 526,000

Auto Dealers $ 3,789,000 6,944,000

Service Stations $ 1,119,000 2,274,000

Total Retail Sales $ 11,787,000 21,801,000

FARM DATA:

Farm Population 1,100 2,300

Farm Households 275 575

Gross Farm Income $ 7,810,000 13,580,000

SOURCE: SRDS Consumer Data exclusively.

Prepared byRtDiO Unlimited

Silvies

HiF

4.ines

GRANT

J' Van Agency Valley ResI

Harney

Lawen

Lake MalheurNatl.

WildlifeRefuge

Frenchglen

Welch

RADIO STATION

Cwi Drewsey

0 Juntura

5Crane

Malheur Lake/7

éoPrinceton

Happy Valley

Warm Springs Res.

' Riverside.

I MALHEUR

Malheur Cave

1

Diamond Follyfarm4

RIK

PIES, b,enKRNS features AP Wire plus Local News every hour ... Farmand Market Reports ... Weather Reports six times daily ... fullSports News.

5

Portable Remote Studios available.

KRNS provides full merchandising aids for its local and national

advertisers.

Harney County is the location of the Malheur National WildlifeRefuge and Ochoco National Forest. Burns is known for its

tourist facilities ... intersection of U. S. Highways 20, 395 andOregon Highway 78.

Owned and Operated byJames Ward and Howard McDonald

P. 0. Box 271 (503) 573.6300

BURNS, OREGON 97720

1 Rivee f` Goldendale ID ,}.,,y,j p. 4 FjÇ · i tg4.% Medford o Bend Klamath Falls r ... 158...

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Transcript of 1 Rivee f` Goldendale ID ,}.,,y,j p. 4 FjÇ · i tg4.% Medford o Bend Klamath Falls r ... 158...