DESIGN · Małgorzata Starczewska-Krzysztoszek, Główna Ekonomistka, Konfederacja Lewiatan, Polska...

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Warsaw, 2021 March 2014 Under Honorary Patronage of the Spouse of the President of the Republic of Poland Anna Komorowska Conference organized by: Patent Office of the Republic of Poland Warsaw Stock Exchange World Intellectual Property Organization Office for Harmonization in the Internal Market 7th International Conference Innovation and Creativity of Women DESIGN BUSINESS OPPORTUNITY FOR SME & REGIONS

Transcript of DESIGN · Małgorzata Starczewska-Krzysztoszek, Główna Ekonomistka, Konfederacja Lewiatan, Polska...

Page 1: DESIGN · Małgorzata Starczewska-Krzysztoszek, Główna Ekonomistka, Konfederacja Lewiatan, Polska ... Ewa Janczukowicz-Cichosz, Gdynia Design Centre, Poland Małgorzata Żmijska,

Warsaw, 20−21 March 2014

Under Honorary Patronage of the Spouseof the President of the Republic of PolandAnna Komorowska

Conference organized by:

Patent Office of the Republic of PolandWarsaw Stock ExchangeWorld Intellectual Property OrganizationOffice for Harmonization in the Internal Market

7th International Conference

Innovation and Creativity of Women

DESIGNBUSINESS OPPORTUNITY FOR

SME& REGIONS

Page 2: DESIGN · Małgorzata Starczewska-Krzysztoszek, Główna Ekonomistka, Konfederacja Lewiatan, Polska ... Ewa Janczukowicz-Cichosz, Gdynia Design Centre, Poland Małgorzata Żmijska,

The President of the Patent Office Of the Republic of PolandDr Alicja Adamczakhas the honour to invite you to

Page 3: DESIGN · Małgorzata Starczewska-Krzysztoszek, Główna Ekonomistka, Konfederacja Lewiatan, Polska ... Ewa Janczukowicz-Cichosz, Gdynia Design Centre, Poland Małgorzata Żmijska,

THURSDAY | 20 MARCH 2014Chairman of the Conference: Ralph Talmont, Poland

Registration

Opening of the Conference:Alicja Adamczak, President, Patent Office of the Republic of PolandAdam Maciejewski, President, Warsaw Stock Exchange, PolandRepresentative, World Intellectual Property Organization, SwitzerlandRepresentative, Office for Harmonization in the Internal Market, Spain

Opening address of the Spouse of the President of the Republic of Poland Anna Komorowska

Keynote speech:Janusz Piechociński, Wiceprezes Rady Ministrów, Minister Gospodarki, Polska /tbc/

Individual speech:Design in innovative and competitive activity of enterprises and regionsGerin Trautenberger, European Design Leadership Board; Microgiants Industrial Design GMBH, Austria

Coffee break

Individual speech:Design and innovations for building the brandPetteri Masalin, Vice President R&D, Garden EMEA, Finland

Process of implementing the design projects in Polish EnterprisesExperiences of companies investing in design - perspectives and challengesCreating an effective cooperation platform between entrepreneurs and designersNew programmes of the Institute of Industrial Design for cooperation with designers and entrepreneurs

Introduction to panel:Design in creation of a brand. Design and innovationKathryn Best, Design Management Expert, Great Britain

Moderator: Marek Adamczewski, Academy of Fine Arts in Gdańsk; MARAD Design, Poland

Experts:Bożena Gargas, President, Institute of Industrial Design, PolandKathryn Best, Design Management Expert, Great BritainDariusz Sobczak, Marketing Director, WB Electronics, PolandAndrzej Śmiałek, Project Manager, Ergo Design, PolandDariusz Berus, Constructor, TERMA, Poland

Lunch

8.30−9.00

9.00−9.20

9.20−9.30

9.30−9.45

9.45−10.15

10.15−10.45

10.45−11.15

12.30−13.30

PANEL 1

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APPLICATION OF DESIGN IN ENTERPRISESAND COSTS OF ITS IMPLEMENTATION

11.15−12.30

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Financing of innovative businenesses in new EU financial perspective for 2014−2020Crowdfunding and other available sources of financingDesign in company’s strategy

Introduction to panel: Iwona Wendel, Undersecretary of State, Ministry of Infrastructure and Development, Poland

Moderator: Małgorzata Starczewska-Krzysztoszek, Główna Ekonomistka, Konfederacja Lewiatan, Polska

Experts:Bożena Lublińska-Kasprzak, President, Polish Agnecy for Enterprise Development, Poland /tbc/Piotr Czarnecki, President of the Management Board, Raiffeisen Bank Poland S.A., Poland /tbc/Łukasz Karwala, Owner, Berber, PolandKarol Król, President, Crowdfunding.pl, PolandKarolina Bołądź, Brand Manager, Gadgets3D, Poland

Coffee break

Individual speeches:Region Kortrijk: Kris Dekeyzer, Project Manager, Designregio Kortrijk, BelgiumUNESCO Creative City Saint Etienne: Marie Haude Caraes, FranceUNESCO Creative City Seoul: Mi-Young Han, President, World Women Inventors and Entrepreneurs Association, Korea /tbc/

Design and SMEs − opportunity for regions Design centres − support for regions and SMEs National and regional tradition in building success of enterprises

Moderator: Ewa Gołębiowska, Director, Castle in Cieszyn, Poland

Uczestnicy panelu:Michał Guć, Deputy President of the City of Gdynia, Poland /tbc/Ewa Janczukowicz-Cichosz, Gdynia Design Centre, PolandMałgorzata Żmijska, Łódź Design Festival, PolandPaweł Kazimierczyk, Creative Poland, PolandBogna Polańska, Pracownia Bro.Kat, PolandRoma Skuza, Pracownia Bro.Kat, PolandEwa Lewek, Vice President, Krakowski Kredens, PolandIgor Banaszewski, Designer, Krakowski Kredens, Poland

Cocktail (foyer of the Warsaw Stock Exchange)

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AVAILABLE SOURCES OF DESIGN FINANCING13.30−15.00

PANEL 3DESIGN IN REGIONAL POLICY16.15−17.45

15.00−15.30

15.30−16.15

17.45−19.00

PANEL 2

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FRIDAY | 21 MARCH 2014Chairman of the Conference: Ralph Talmont, Poland

Registration

Individual speech:Technology of tomorrowDaniel Skutela, Constructor, Leia Display System, Poland

Legal protection of industrial design in business activities on domestic and international marketsInfringement and enforcement of rights to industrial designsCopyright and industrial property rights in effective protection of design

Moderator:Alicja Adamczak, President, Patent Office of the Republic of Poland, Poland

Experts:Jacek Kapica, Undersecretary of State, Head of Customs Service, Ministry of Finance, Poland /tbc/Representative, World Intellectual Property Organization, SwitzerlandRepresentative, Office for Harmonization in the Internal Market, SpainRepresentative, State Intellectual Property Office of the People’s Republic of ChinaAnna Tischner, Faculty of Intellectual Property, Jagiellonian University, Poland /tbc/

Individual speech:New life of old designsMichał Woch, Jakub Sobiepanek, Vzór.pl, Poland Michał Koziołek, CEO & Founder, New Warsaw − Wratislavia, Poland

Coffee break

Individual speech:Design innovation and design policies for competitivenessPaolo Landoni, Department of Management, Economics and Industrial Engineering, Politecnico di Milano, Italy

Cooperation of design faculties with industry. Intern programsDesign as inter−university faculty?Changes in curriculum and in educational system

Introduction to panel:Cross−disciplinary education. Building bridges between academia and industry, between the faculties of art, technology and managementEkman Kalevi, Department of Engineering Design and Production, Aalto University, Finland

8.30−9.00

9.00−9.15

10.30−11.00

11.00−11.30

11.30−12.00

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DESIGN PROTECTION STRATEGIES9.15−10.30

FROM EDUCATION TO MARKET. SEARCHING FOR EFFICIENT METHODS OF IMPLEMENTATION

12.00−13.45

PANEL 4

PANEL 5

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Moderator: Wiktor Jędrzejec, Director, Department of Art and Culture Education, Ministry of Cultureand National Haritage, Poland

Experts:Jolanta Rudzka-Habisiak, Rector, Academy of Fine Arts in Łódź, Poland /tbc/Marek Liskiewicz, New Product Development Studio, Academy of Fine Arts in Kraków; Triada Design, PolskaÖzlem Er, Industrial Product Design, Istambul Technical University, TurkeyAgnieszka Fujak, Designer, PolandMichał Romaniszyn,Trade Director, Wawrzaszek ISS, PolandWojciech Karcz, Design Team, Warsaw University of Technology, Poland

Lunch

Individual speech:The role of design in public sector innovation − Danish experiences on how to createbetter service experiences for citizens and businessJakob Schjørring, Chief Special Adviser, MindLab, Denmark

State institutions supporting Polish entrepreneurs on international marketsPromotion of Polish economy in perspective marketsSpecial sectoral programmes concerning share of design in international trade

Moderator: Piotr Chęciński, Journalist, TVP INFO, Telewizja Polska S.A., Poland

Uczestnicy panelu:Marek Korowajczyk, Deputy Director, Promotion and Bilateral Cooperation Department,Ministry of Economy, PolandWojciech Piwowarski, Senior Specialist, Center for Economic Cooperation Poland−China,Economic Promotion Department, Polish Information and Foreign Investment Agency, PolandBarbara Krzeska, Manager of Statutory and Design Projects, Adam Mickiewicz Institute, Poland Leszek Romanowski, Project Manager, Nowy Styl Group, PolandDariusz Budny, Sales and Marketing Director, KROSS S.A., Poland

Closing of the Conference:Alicja Adamczak, President, Patent Office of the Republic of Poland, PolandAdam Maciejewski, President, Warsaw Stock Exchange, Poland

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DESIGN AND ATTRACTIVENESS OF POLISH ECONOMYON FOREIGN MARKETS

15.15−16.45

13.45−14.45

14.45−15.15

16.45

PANEL 6

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ORGANIZERS

The Conference is co-financed by the European Union from the European Regional Development Fund under the Operational Program Innovative Economy 2007–2013, within the framework of a project

„Supporting the effective use of industrial property in innovative economy” no. POIG.05.02.00-00-004/10.