Post on 23-Jan-2016
description
How to break down the category scheme and gain the attention of young generation
The Power of Touch
Young Media Lions 2014, Team POLAND Lukasz Kowalczyk, Lukasz Malinowski
They are different.Is it possible to connect them?
Focus onsocializin
g
…but they socialize in a very unique way
Alw
ays
on
lin
e
Vir
tual
life
New
soci
al
pla
tform
s
You
th
sla
ng
Deafblinds have
only touch
Discover the Power of Touch
Social media platform to meet and communicate
with peers in a very innovative way:
no vision
no voice
just TOUCH
*Mechanizm
Real-time
drawchatCommunication with
Tom
Communication with Nicole
Tom
How will it work?
Peer-
locator
*Gluchoniewidomosc w aplikacji
Understand deafblindne
ss
Disable ones expect understanding, not sympathy.
This app will show that touch is enough to communicate so with users support deafblind people could live, learn and thrive – just
like all of us.
Tools: “print on palm” alphabet & messages with CTA: For millions of people touch is all they have. Your donations will let
them communicate.
Snowball effect
driven by PR and social media
(owned & earned)
Goal:engage TG
and go mass!
Development
Events with silent blind
dating at universities
support by precise
targetedmobile
promotion (via partners)
Goal:get attention
Launch
Sense Intl. volunteer
s as an app’s beta
testers
Goal: optimization
Pre-launch
Implementation
Aug Sep Oct
Positive attitude to the deafblidness problem
Measured by awareness indicator
Buzz around the app and growth of traffic on www
Measured by traffic and social trends
Education of the next generation of supporters
Measured by donations value
Volunteer support in campaigning and
fundraising
Measured by volunteers number
What we achieve